Idea generation is the creative process that a business organization uses to figure out panacea to any number of tough challenges. It involves the criteria of coming up with innovative ideas in a group discussion GD, working to create a plan, selecting the best ideas and then implementing them into practice. The idea can be intangible (something cultural or symbolic) or tangible (something you can touch). Here are some business idea generation techniques that will assist you to thrive your business.
- Brainstorming: Brainstorming is one of the most considered and traditional ways of idea generation. This process involves engendering a number of solutions for a specific problem. In the procedure of brainstorming there is no evaluation of ideas, so people can speak freely without the fear of any criticism.
- Mind mapping: Mind mapping is a very popular generation technique. It is a graphical technique for imagining the connections between various pieces of ideas and information. Each idea is noted down and then connected by lines and curves, thus building a web of relationships. This helps in calculating the pros and cons of the focused idea. Mind mapping is the most considered technique for idea generation in new product development.
- Storyboarding: Storyboarding technique uses a visual story to explain or explore. This technique can help people to represent the information they gained during research. As psychology says we mostly believe what our eyes say. So having your brainstorming and listening to millions of ideas, you can opt for this generation technique.
The importance of idea generation in business is a very crucial factor. The basic core of any business or startup is the idea. Long gone are the days of conventional, boring ideas, the wackier your idea is more and more success you will achieve. So implement these generation techniques to get the best solutions and ideas.